The Survey of the Impact of Customer Knowledge Management (ckm) on Continuous Innovation and Financial and Non-financial Performance of Noor Credit Institution

This paper surveyed the impact of customer knowledge management (CKM) on continuous innovation and financial and non-financial performance of Noor Credit Institution. This paper is fieldwork and in terms of methodology is causal and in terms of the purpose is practical. The statistical population of this study is consists of the employees of the Noor Credit Institution in the country which were selected by available sampling method. To collecting data, the questionnaire of Taherparvar et al. (2013) article is used. With respect to achieved results from structural equation technique, it found that the knowledge management had positive impact on professional performance of Noor Credit Institution. Also, the innovation ability had positive impact on professional performance of Noor Credit Institution and these three hypotheses are accepted. In fourth hypothesis it was found that the indirect effect of customer knowledge management on professional performance of Noor Credit Institution is more than the direct effect of customer knowledge management on professional performance which accordingly, it can be concluded that with respect to this increasing influence on the model, the intermediary role of innovation ability was confirmed and it becomes clear that customer knowledge management, by innovation ability, had positive impact on professional performance of Noor Credit Institution and this hypothesis is accepted.